#GoogleGSO

Mar 9, 2010   //   by David Bates   //   All Post, Life Stories, Thoughts On  //  3 Comments

I have been chatting up the #GoogleGSO thread this morning after hearing the JoshInTheBox Google Song on 1075KZL this morning.
Play it here:

It seams like there is a lot of discomfort around how the city of Greensboro is handling the marketing campaign to try and lure Google into our town. First they abandon their 1,400 follower twitter account in order to create a new branded one instead of simply using a hash-tag, and then they pay $10,000 for RLF to build a wordpress site, which is Google’s competitor for blogspot. when there already where good standing grass roots movements like http://www.google4gso.com/, and the twitter hashtag #GoogleGSO on twitter.

I hope we get it, it would mean a lot to our community but if Greensboro as a city is going to make these kind of basic mistakes on a marketing campaign we made need to look for better business leaders to help us next election season.

One thing I will give them credit for is the google crate… that is awesome :)

Thanks
David Bates

3 Comments

  • I’m completely nonplussed by the efforts at any level, frankly. We don’t have the techy base to draw Google, even with RFMD locally and a good sized industrial base, a segment that is poised to embrace internet technologies more fully. Only the FedEx hub is potent imo. And now this RLF website – a website? That’s what we’re using to lure Google? An index of millions of websites and we’re trying to get them to notice ours?

    Innovation FAIL. A website? Really? That’s like trying to lure Betty Crocker with a plate of cookies.

  • Ned,

    I completely agree. Glad you mentioned RFMD, I work for them. Good to know we are still a respected force within the community. I do think we have something to offer in terms of population density and the fact that we have been oppressed by TWC for so long. I don’t think we offer any more than “Google” Kansas but hey I applaud them for trying… I chuckled quite hard at your Betty Crocker scenario and find it sad that if we where trying to lure Betty Crocker we not only tried to do it with cookies but also with cookies from a rival brand :) IE. WordPress VS Blogspot.

    Thanks for reading
    David Bates

  • I’m typically a “glass half full” kind of guy, but anyone that has any insight into the Google initiative has to realize that Greensboro’s efforts to date have been less than strategic, and that’s putting it nicely. Too many people going for a land grab which is fragmenting the effort. No plan, cohesion, etc. Lots of people doing some decent things, just not together. We’re way behind right now and there’s just not much time to catch up.

    And seriously, WordPress?

Leave a comment

Twitter Users
Enter your personal information in the form or sign in with your Twitter account by clicking the button below.